Hi, I’m Ebrahim.
Digital Analytics Expert.

Case Studies

  • Integrated analytics strategy, working with a media team to deliver 25% increase of online leads & 11% YoY growth
  • Migration of Google Analytics to GA4 including enhanced conversion and metadata collection
  • Implementation of GTM server-side tracking for high security and more robust data collection
  • Advanced setup using Meta conversions API and Google Enhanced Conversions for cookieless marketing attribution
  • Global Google Analytics set up across 5 ecommerce brands including JBL, AKG and Harman Kardon
  • Across 15 markets
  • Digital analytics architecture designed for each brand and market to be understood individually and aggregated
  • Utilising 360 suite features including roll ups and GTM zones
  • Full ecommerce journey tracking including extensive micro interactions to fully understand engagement and optimise the user experience.

Services

Get set up on the next generation of Google’s web analytics platform with a best practice implementation of GA4.

Track your most important on-site behaviour, to better understand your marketing and website performance.

Gold standard web analytics tracking is a critical tool in your decision making, helping you find insights to make better decisions with your product and media.

  • Bespoke implementation / Migration of GA4
  • Macro and micro conversion tracking
  • Audiences for analysis and retargeting incl. predictive audiences
  • Custom channel grouping
  • Integration with Google ads for data driven attribution and retargeting

Audit and implementation of marketing pixels for any media channel, including Google Ads, Meta, Bing, TikTok etc.

To run competitive and performant media it’s crucial to have the latest technologies in place such as Google Enhanced Conversions or Meta Conversions API to fuel your campaigns with first party data for optimisation and efficiency.

Design and creation of bespoke reporting solutions to give you and your team the insights they need to make confident decisions with your marketing budget or user experience.

Investments in media or product development can feel risky without the right measurement strategy in place. A good reporting strategy puts that data in your hands to enable the speed and confidence you need.

With the release of GA4, many teams are not feeling confident in their ability to get the insights they need from GA anymore.

A three hour training workshop, bespoke to your business will enable key stakeholders to query the platform directly and quickly find insights they can be confident in. Less time spent finding the right information means more time to action it.

Please get in touch to discuss details and costs.

My day rate is £500 per day, this equates to 7.5 hours of expert technical consultation and implementation.

e.g. A typical GA4 set up takes between 3-5 ‘days’ of work costing £1,500 – £2,500. At this rate, you are getting access to top UK agency support at a fraction of the cost.

I produce helpful and clear documentation for you or your client’s site, initially collecting and agreeing on the requirements followed by technical implementation with thorough QA. I will always make recommendations from any discoveries along the way and work with you to get the most value possible out of our engagement, to help you use insights and marketing technology to both reduce costs and produce incremental gains in revenue.

Get in touch

Send me a message about how you want to use data better. Or directly book in a 30 minute catch up

    Ebrahim is very good and smart
    Ben
    Future millionaire